Marketing a small business is challenging, regardless of whether you’re in charge of everything or just a marketer for a developing brand. How do you become heard above the din? Fortunately, several helpful tools are available to support your small company’s marketing strategy. These may help with many facets of your approach, from social media mastery to finding intriguing tidbits of information about potential clients to applications for marketing your company.
Here are 8 of the best small business marketing tools that you can use.
The majority of marketing nowadays calls on content and plenty of it. A website, several social media platforms, email marketing campaigns, and other tasks must all be managed by marketers. HubSpot claims that 70% of businesses are investing in content marketing strategies. As a result, even small companies produce many photos and videos to achieve their objectives.
It might be challenging to stay on top of all those pictures, graphics, product photos, and videos without being overburdened. And that’s particularly true whether you manage it using Drive, Dropbox, or an old-fashioned shared drive. You need to track where specific files are maintained for your coworkers, send zip attachments of fresh ad graphics to your marketing firm, and more.
Dash is the ideal digital asset management (DAM) technology for small enterprises. Your brand’s graphics and videos have a place there. Use your own tags to organize the mayhem, or rely on Dash’s AI to tag everything for you. Create public portals for your external partners, such as resellers or your advertising agency, and share collections of assets with a single click.
If you manage a website, a CMS is a marketing need. The content management system is called CMS, allowing you to create, modify, and manage your blog from the same platform.
Some suppliers include a CMS service in their platform.
However, WordPress is the best option if you’re looking for a focused CMS. You may quickly get up and running by selecting one of WordPress’s numerous layouts. To ensure everything is linked, you may also integrate your website with more practical applications.
Lead forms or product pages are probably your mainstays if you work in marketing like I do. These pages are scattered across a website and urge prospective new consumers to do an action you want them to, like sign up for a free trial or purchase the goods you sell.
HotJar is the program for you if you’re curious about how you may enhance these pages or what users actually do when they visit your website. Its heatmaps display users’ mouse movements on your website, and they can reveal some extremely intriguing behaviors.
A present is a feedback. Whether you never get feedback from your consumers, how can you know if your actions are practical? Look at Mopinion if you want to receive opinions on what you’re doing right now. Small teams may quickly begin gathering client feedback because of this. With little to no technical expertise, you may use it to learn more about how customers interact with your website, mobile applications, or email marketing.
What practical applications may this have? Consider SportSheck, a German sports shop. They solicit opinions on how well they’ve written the descriptions of the goods they offer. When a site visitor searches for a product on their website, let’s say “white trainers,” they also inquire about the accuracy of the search results. These small victories pile up and help them improve their online retail site’s performance.
Social media is used by about 60% of people worldwide and is a factor in 71% of purchase choices. Social media is crucial if you want to market your goods and establish your brand. Managing your brand’s social media presence takes time, effort, and ingenuity. Because of this, many marketers use Buffer and other social media management tools.
You can manage your social media networks with Buffer using a single program. With your team, you may work on postings, and you can evaluate their impact when they’ve been published.
One of their most valuable features is scheduling social media postings in advance. This allows you to prepare months’ worth of content in advance for your brand’s channels rather than discovering you haven’t.
They have introduced some great new features as well. The comment sentiment feature is fantastic. It highlights excellent and negative comments on your articles and any potential queries your followers may have asked.
There is a free version available though it has fewer features. For each social channel you sync, paid options start at £4/$5 per month.
Later may first resemble Buffer in appearance. But, my friend, appearances may be misleading. The area where Later truly shines is in Instagram management.
Guess how many users Instagram has each day? It. To put it into perspective, imagine how many people log in daily in Cyprus!
Brands adopting Instagram to contact potential consumers are therefore not surprising. Instagram may be a powerful approach to breaking through the noise. It can help you compete directly with your well-known rivals. You can also use Instagram to engage with your devoted followers if you are a small company with excellent content.
Using their visual planner Later offers a simple method for scheduling your Instagram posts. It will provide fresh hashtag suggestions to test out to expand your audience. Additionally, it offers a ton of helpful information after you post, such as total post-interaction. You may easily view which posts have made money if you link them to your Shopify account.
Google Analytics is an important business tool, especially for digital marketers. It could offer in-depth data on how well your internet marketing efforts are doing. When your manager asks you the dreaded “what did that campaign actually achieve?” question, Google Analytics should be one of the first places that come to your mind.
I won’t deny that it can be overwhelming due to the information it carries. It contains information on website visits, audience demographics, the effectiveness of the content, and page load times. And even then, it’s only the beginning.
It’s simple to become lost in the data maze, and I’ve done it before. But not everything will be valuable, and you can’t report on everything.
Suppose you’re doing a marketing campaign, for instance. In that case, you might want to look at visitors and referring sources. This analysis would help you determine whether your channels are effective) and conversions from your campaign landing page. You should monitor the development of organic search referrals over time if you’re introducing a new content strategy for SEO. You might also utilize it to better specify your target market and ideal client. Feel no obligation to report on everything!
Think about the past. There was a time when you either had to employ a designer to make a primary graphic for your blog post or learn how to use an expensive piece of design software. Canva then appeared.
Using its extensive library of stock assets and themes, you can quickly develop and collaborate on visuals for your ads, social media feeds, or blog articles. This is the tool for you if you’re not a designer and find it challenging to navigate Photoshop layers and the likes. Simply dragging and dropping items into your design is all that is required.
The above are the best tools you can use in your small business to be confident that your marketing initiatives are reaching your target audience. You may complement your small business marketing plan with several of the tools above. These technologies may assist you in various ways, from social media proficiency to applications for promoting your business to gathering data on potential customers.