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Hisense vs Samsung Tv, which is better in 2023?

Hisense vs Samsung


Hisense has rapidly risen in prominence in recent years to become a leading television brand. However, in the eyes of its consumers, Samsung’s TVs have only improved over time. These are the two options between which most buyers must decide. In this article, we’ll look at both possibilities’ upsides and choose the ideal one between hisense vs Samsung

Samsung vs Hisense: A Quick Comparison

In 1969, Hisense established itself in Qingdao, China, as a producer of radios. Soon after, the business started making TVs, soon growing to become one of the biggest TV producers in the nation. Hisense has held the #1 rank in China’s overall market share since 2004. In the last ten years, the corporation has increased its efforts in the international market, advertising itself primarily via important sporting events, most notably as the primary sponsor of significant soccer competitions like the UEFA Euro Cup and the FIFA World Cup.

Hisense was established in 1938 in South Korea, just before World War II, while Samsung has been around for a few more years. Since then, it’s been a major player in the most well-known and prosperous brands worldwide. Samsung TVs are well known for being expensive, high-quality goods.

Features Technology for Face-to-Face Panels

Samsung Q80T QLED TV

There are several different panel types available for Hisense TVs. Models using ULED, QLED, and even OLED screen technology are available. This implies that if you choose a Hisense TV, you may select from various panel kinds. On the other hand, Samsung TVs solely use their own QLED technology.

Imaging apparatus

Samsung Neo Quantum Processor

Most Hisense TVs use a Quad-Core CPU to process all images, and this processor can decode a wide variety of video formats and has 4K upscaling capabilities. However, the Quad-Core CPU can’t quite compete with what Samsung offers in this area.

The most current models from the brand use a cutting-edge Neo Quantum Processor. In addition to having sophisticated AI upscaling and other technologies that assist the delivery of stunning images, this sophisticated processor can carry out all the tasks carried out by the Hisense processor.

Motion Science

The outstanding motion-handling technology in contemporary Hisense TVs is comparable to that seen in more costly Samsung models like the Q80 and Q90. Medium and high-end versions from these two companies may completely transition between pixels in 10 milliseconds or less. However, reaction times will vary across models, and this indicates that Hisense and Samsung both do equally well in this area.

Image top quality

There are differences between the two manufacturers regarding overall image quality, given that Samsung is a premium brand while Hisense is a cheap one. We’ll compare the visual quality of the two brands in six distinct categories to show the differences and similarities between them:

The ratio of Contrast to Black Level

Hisense H9G ULED TV

The natural contrast ratio of Samsung TVs is often quite good, and local dimming may further enhance it. In light of this, Hisense TVs perform well in this area, and models like the H8G and H9G outperform even more costly Samsung TV models. In this area, the contrast ratio characteristics of Hisense and Samsung TVs are quite comparable.

Dimming locally

Many TVs from Hisense and Samsung feature local dimming and have full-array backlighting. In this regard, products from Hisense and Samsung often have local dimming capabilities that are relatively comparable. They handle subtitles well and exhibit little flowering. Remember that the performance of local dimming will vary based on the model.

Maximum Brightness

Hisense Peak Brightness

Hisense has good peak brightness for a low-cost brand. You can discover comparable-priced Hisense models that perform better than their Samsung equivalents in peak SDR and HDR brightness levels in certain Hisense vs Samsung model comparisons.


The broad colour gamuts and vibrant colour volumes on the Hisense and Samsung models are equally great. Although Hisense TVs perform better than cheaper Samsung models in this area, both companies’ mid-range models cover the DCI P3 colour gamut in a relatively comparable manner. They are good at displaying vivid, deep colours.

Viewing Position

Samsung Ultra Viewing Angle

Hisense TVs have poor viewing angles, making larger viewing setups inappropriate. When you veer even a little off-centre, they lose brightness and exhibit gamma changes. Even some of the brand’s more costly models, such as the H9F, have poor viewing angles.

However, the viewing angles of Samsung TVs are substantially superior to those of Hisense televisions. This is partially attributable to the “Ultra Viewing Angle” layer found on several more recent models. They enhance viewing angles at the price of contrast ratio aids. This compromise is more than justified since, on average, Samsung TVs can retain image quality at far broader viewing angles than most Hisense models.

Reflections and glare prevention

Samsung Ultra Viewing Angle with Anti-Glare

Most Hisense TVs feature a semi-gloss screen finish, except a few models, such as the H9G and H9F, which have a glossy screen surface. Because it reflects a substantially more significant proportion of the total light that strikes its surface, the semi-gloss screen finish is the less popular choice.

The majority of Samsung TVs, in contrast, have a superior glossy coating that performs a far better job of eliminating most reflections and only reflects around 1.5 per cent of the total light.

Furthermore, Samsung models with glossy screens surpass Hisense models with the same screen quality, making Samsung the undisputed champion in this division.

Sound Performance

Both companies provide TVs with at least average distortion and frequency responses. In their TVs, Hisense and Samsung both use various audio-enhancing technology. The most powerful technologies for Hisense are DBX Total Surround and DBX Total Sonics, the Object Tracking Sound technology from Samsung.

In light of this, there are few distinctions in sound quality across different Hisense and Samsung models, especially when comparing their entry-level budget versions. Depending on the particular model you choose, the two producers of TVs have comparable sound quality, ranging from adequate to above average.

The abovementioned figures provide a broad overview of the performance characteristics of the two OS systems. These figures differ from model to model depending on the particular OS version that comes with the TV you choose.


Modern Smart TVs are helpful for much more than simply viewing movies and television programs since many include cutting-edge connection features. This is why it’s essential to compare Hisense and Samsung using the offered connection features. In light of this, we’ll contrast the two brands based on the wireless protocols they both support, their input requirements, and their voice assistant functionality.

Assistants with voice

Bixby vs Google Assistant

Since most Hisense TVs run the Android operating system, voice control via the dependable Google Assistant is supported. Some versions additionally let you link your Amazon Alexa and use a compatible Amazon Alexa device to provide voice commands. This gives you a good range of voice control possibilities, mostly limited to the voice control capabilities of a specific Hisense model.

All current Samsung Smart TVs have the Bixby speech assistant. This voice assistant is wonderful and intuitive and can do various easy control tasks. Many Samsung TVs enable you to set up voice control with Amazon Alexa, much like Hisense models do. In light of everything said above, the two brands are comparable in this area.

Technologies Wireless

All TV manufacturers include the Wi-Fi standard in their contemporary TVs when it comes to approved wireless technologies. The 2.4GHz and 5GHz standards are these.

Furthermore, in the context of this comparison between Hisense and Samsung, models in the middle and higher price ranges from the two manufacturers also support Bluetooth. You can pair speakers, headphones, or any Bluetooth-enabled device with Bluetooth connectivity support to have a more convenient or immersive experience.

Outstanding Qualities

Samsung TV G-SYNC and FreeSync compatibility

In our Hisense vs Samsung comparison of notable features from each manufacturer, we can undoubtedly highlight a few key distinctions. Only a few Hisense models come with gaming capabilities like G-SYNC and FreeSync compatibility, and the VRR support is the same. Only premium Hisense TVs, such as the U8G, have these functions. Nevertheless, many Hisense models enable Dolby Vision, a capability that no Samsung TV has.

But even if you choose a midrange Samsung TV, you can still use variable refresh rate settings since many Samsung models come with all three gaming features. Additionally, Samsung TVs come with HDR10+, even if none includes a Dolby Vision capability. You will only lose out on something by purchasing a TV with Dolby Vision since this configuration delivers the same performance characteristics.


Comparing the two brands’ price tags shows that Samsung is clearly more costly than Hisense. Hisense devices are often at least several hundred dollars less expensive than comparable Samsung models.

And because they share the same qualities, Hisense TVs stand out as the champion in this category. Hisense models are the best choice if you’re on a tight budget but want a TV with good all-around qualities.


As a conclusion to our Hisense vs Samsung comparison, we want to emphasize that both companies have excellent reputations, so picking one over the other will be a good decision. In this Hisense vs Samsung comparison, it’s evident that Hisense is the more affordable option. However, its high-end models are fantastic for anything from HDR gaming to viewing movies and TV programs.

Samsung TVs, in contrast, provide some improved performance characteristics and typically produce superior image quality. Furthermore, there is no disputing the fact that Samsung TVs are more robust than Hisense ones. You may anticipate paying extra for the brand even if you choose a mid-range model.

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